GET INDEPENDENT ADVICE ON BRAND & MARKETING STRATEGY

Advisor to a few great direct-to-consumer startup brands

DIRECTING GROWTH

Bring 20+ years of ecommerce brand building expertise to your business


Ecommerce DTC (Direct to Consumer) Startup Brands hire me to bring creativity, structure and focus to their marketing.

You make the products you know your customers will love.
My job is to position your brand, grow sales and motivate customers to shop again.
Establishing and directing your marketing strategy.
Making your customer’s journey as friction-free as possible.
Delivering you sustainable, profitable ecommerce growth.
Leaving you to focus on the far less fun aspects of running your business :).


DATA-INFORMED, CUSTOMER-CENTRIC


My startup clients are direct-to-consumer brands.

Clothing, luxury and lifestyle brands with high ambitions to turnover £100k to £1m (and onwards) figures per year through their website. Just not quite there right now.

My job now is to drive forward with an advanced marketing strategy that blends creativity with the technology, data and processes now available to you.
To reach your target audience, motivate purchase and inspire existing customers to buy again.

COSTS


I’m a big believer in transparency.

My fees are £650+vat per month. I bill monthly. I don’t hold you to a contract. I don’t work with anymore than 5 startup businesses at one time in this particular role.

This isn’t quick win territory. We’re creating a structure and building a process to drive consistent, sustainable ecommerce growth for your business.

ADVANCING TRAFFIC, CONVERSION & REPEAT BUYER STRATEGY


We are all consumers. We’ve seen the consequences of ‘conventional marketing practice‘ all too often. The ‘one size fits all’ approach. The procedural following of best-practice marketing. You give your customers little choice other than to make their buying decision based on price. That’s never a good place to be.

It’s my duty to review, deliver and help action a fresh, more purposeful marketing strategy unique to your business.

This isn’t about dumping a 72 page document on your desk and wandering off. This is real, actionable work at your side. From articulating your overall proposition to the site copy, the technology and the optimisation processes that drive real, measurable growth for your business.

It’s a partnership. Our work will set out marketing foundations – the data and processes – and sit across:

ecommerce growth strategy
ecommerce team management & recruitment
ecommerce platform review
ecommerce performance audit
email marketing strategy & management
content marketing strategy
ecommerce marketing tools & technology
a/b testing and conversion optimisation
search (organic & paid) strategy
customer retention strategy
social media strategy
optimising the marketing process

We’ll fuel our work with insightful and actionable data. No more working on hunches.

FOUNDATIONS
Value Proposition, Brand Positioning, Pricing & Clarity of Message

TRAFFIC GROWTH
Advanced SEO, Feed Optimisation, Facebook & Google Ads Strategy

CONVERSION STRATEGY
Clarity, Persuasion, A/B Testing, Ease of purchase, Social Proofing

RETENTION STRATEGY
Retargeting, Email Segmentation, Product Review & Loyalty Program

What Clients Have To Say


VIEW MORE CLIENT TESTIMONIALS

NEXT STEPS


Let’s see if there’s a good fit between your brand and my work. To learn more email me at [email protected] or use the form below. I’ll email you to arrange a convenient time to call.