CREATIVE ECOMMERCE STRATEGIES FOR FASHION & LIFESTYLE BRANDS

start selling more items
(without trashing your prices)


STRATEGY-LED ⬝ CUSTOMER-CENTRED ⬝ STORY-DRIVEN

Your customers buy with emotion.
Let’s sell with emotion.


Far too many fashion brands market like their customers buy based upon logic. Price led. Ever widening product ranges. Templated imagery. Your customers don’t buy based on logic. Let’s make what you make matter.

I create and help action the marketing strategies that fuel sales for fashion brands.

I work alongside senior management and fashion brand founders to advance digital marketing strategies. A blend of the art and science of fashion marketing.

Equipping in-house teams with the skills, tools and processes that help them drive sales more profitably and more productively.

Working alongside fashion start-ups to devise and implement the strategies that fuel early-stage growth.

Sharing 20+ years of marketing expertise to help you reach your audience, convert sales and retain more customers.

Email Marketing Consultant - UK

Ian Rhodes
Fashion Marketing Consultant, Trainer & Speaker

FUELLING GROWTH FOR YOUR FASHION BRAND


MOTIVATING CUSTOMERS TO BUY


  • Market Positioning

    Establish your niche, your ideal customers and learn how to articulate your brand through greater copy and imagery

  • Personalisation

    Ensure you’re using the most suitable tools to motivate user generated content, reviews, list growth and develop your a/b testing programme

  • Optimisation Process

    Learn emotive selling and discover how to make better use of words, video and imagery to motivate more people to buy (and more customers to shop again)

… AND BUY AGAIN


  • Post-Purchase Communication

    Creating a successful dispatch, delivery and review and returns process that helps drive additional sales

  • Email Segmentation & Automation

    Learn how to introduce new lines and season wear to the people you know will be interested

  • Customer Rewards Programme

    Let your customers earn additional reward for repeat purchase and product recommendation

Ready to take the next steps to sales growth for your fashion brand?


I partner with fashion brands, new and established, across the globe. Delivering consultancy, training and strategy workshops to help you grow online sales. Get in touch using the form below or by emailing me at [email protected] today: