Google Analytics - Are You A Digger or Builder?

Are you a digger, or a builder?

‘We’ve been interrogating data and found out that 20 visitors searched for…’ Digging deep into Analytics, finding isolated instance of visitor behaviour. For most, it’s a quick win to impress our bosses with our insight and determination to find a cause to a potential problem. Extracting data from within our …

The Empty Chair

The empty chair

In the early days at Amazon, Jeff Bezos left a single chair empty around the boardroom table. It signified the presence of the customer. No matter what the discussion point, conversation would be aligned with the question ‘what’s best for our customer?’. Why? Because that empty chair represented far more …

You Have To Start Somewhere

This is new. This is completely new for me. Welcome. I’ve been hammering away on the¬†keyboard and producing content since 2002. I entered the Digital Marketing world 6 years prior. But, this is new. I’ve blogged from all angles of digital marketing. Your SEO, Adwords, Affiliate Marketing, Display and so …