DIFFERENTIATE

be the brand less ordinary

“he is a true conversion guru who will help you understand your online customers better than you ever thought possible”

This is what I see happening in the world of ecommerce (a lot)...

  • brands piling profits into Google Ads & Facebook with diminishing returns
  • the outsourcing of core marketing discipline due to a lack of in-house skills (and time)
  • a fixation on the pursuit of new customers rather than building loyalty and motivating existing customers to shop again
  • investment in smart marketing tools with only the very basic components ever being used

We're leaving creativity at the wayside (and that's a problem).

I'm putting forward an alternative. A blank canvas. No rulebooks or best practices. Building a brand your customers will resonate with and remember. Let's build your brand less ordinary.

Focus on your message not the mechanism.

I work as a strategic marketing partner to ecommerce founders, senior management and in-house marketers. Clients are based in the UK, Europe & N. America. It's my role to deliver actionable guidance, insight and perspective to help you get more of your products into the hands of more customers.

You can grab my weekly newsletter here. It's where I share stories and learnings from the businesses that build their brand less ordinary. Insights I've gathered through experience about people's buying habits. 20+ years of figuring out what it takes to motivate people to buy online and inspires customers to shop again. The key ingredients of a successful ecommerce business.


Ecommerce Consultant

IAN RHODES

chief differentiator

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Words From Clients

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